Richie Benaud Australia Day Lamb TV ad: VIDEO

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My fave ad of the year is back and this time, it absolutely wins the internet. The ad agency and creative team behind this: absolute genius.

Watch + share this fabulous Australian advertising magnificence - the annual Australia Day lamb ad:



I can't decide which parts I love best.

Seeing the brilliant Burke and Wills (Australian explorers - Google it, young 'uns) and their banter, hearing Richie Benaud say 'nope', a debate on whether gluten intolerance is real (I know it is), seeing Billy Birmingham getting a 'uninvite' from Richie. Oh. And ITA BUTTROSE publishing goddess and dementia crusader. That's all.







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